Website Building Software and Google
Jan/10N/A
Even if you use different search engines, most website builders acknowledge that the top dog in internet search is Google.
The algorithms that govern the engine produces results that people want to see, so they keep going back to Google. Well, you can use Google’s success to contribute to your own.
The Google search engine works on the premise that it can effectively narrow down the websites that will be most appealing to searchers given the terms that they typed into the search.
The search engine matches these terms to the massive number of keywords and websites that it has automatically indexed, then returns the results that match the most.
The way that you can make Google work for you is to get your site listed towards the top of that list of results. Now, Google has never unveiled its algorithms, but it have given independent website owners like yourself something to balance against the huge websites and companies that can afford to pay professional search engine optimizers. That option is the XML Sitemap Submission.
A sitemap is just what its name suggests, a map of your entire website. All of the different pages and subpages that constitute your site are shown on a sitemap – it shows its organizational structure clearly. “So what?” you may ask.
Well, good website builders are proactive about having their entire web page indexed into Google’s databases. This gives them a much better chance of getting their website to show up in search results, in turn leading to a higher volume of visitors.
A high end, top quality website software package will automatically create a sitemap for submission. Another good way to make some money off of Google is to insert their Adsense ads into your website.
Once these ads are posted on your web pages, you will get a commission each time a click on the ad results in a sale. The amounts are small, but if you can create a website that has a lot of visitors, then you can easily generate a lot of extra income. So, how do you create these ads?
By ensuring you use a good web design program, it is possible to enter them with just a few mouse clicks. As well, if you place these ads into your sites, you will be able to instantly apply them to each of the pages that compose your website.
Make sure that you choose a good website builder package that has easy to use and apply XML tools to help you befriend Google.
By: James Schramko
About the Author:
Search Engine PPC How to Make Money with Google and Other Ad Networks
Oct/09N/A
One of the quickest ways to make money online is through search engine PPC. But, you have to do it right because one of the quickest ways to lose money on the internet is also through search engine PPC.
Pay per click is a form of advertising where you only pay for the ad space if someone clicks through and lands on your web site. Google’s Adwords is the largest network of search engine PPC. Yahoo and MSN constitute the “second tier” while a number of less expensive engines can deliver targeted traffic starting at only 1 cent a click.
While some of the third tier ad networks still rank the ads according to the maximum bid, Google revolutionized search engine PPC when they set Adword’s functions to rank ads on a combination of the price of the ad and the click through rate. Yahoo and MSN quickly followed suit.
The logic behind this is that if Google gets $1.00 for an ad that 100 people click through and $0.50 for an ad 500 people click through, they will make more money off the lower priced ad. Therefore, they will reward the lower priced ad with a higher placement on the search results.
That’s good news for strong copywriters. If you can convince people to click on a 95 character ad, you will be able to get more traffic at a lower price.
Now, some copywriters get pages and pages of copy to sell something. As a PPC copywriter, you have only a few characters. So, you have to make every one of them count.
The actual number of characters varies from ad network to ad network. Google Adwords allows you 25 characters in the headline and two 35 word body text lines. You also get to place a link to your web site in the ad.
One way to get search engine users to click through to your web page is to list a benefit in the form of a question. For instance “Do you want to get rid of acne forever?” is a benefit in the form of a question.
When you set up your campaigns, you will want to have the main keyword appear in your ad. This becomes bolded when a person types the keyword into the search engine and draws a viewer’s eye to the ad. For instance, if you have a product about weight loss, write one ad featuring the word “weight loss” and another ad featuring the word “diet.” If you just go with “diet” when some one types in “weight loss” your ad might be listed but the keywords won’t be highlighted. Think of all of the variations of your word like “lose weight,” “keep the weight off,” and “lose fat.”
Another factor you should consider when developing your ads is the keyword competition. Unless you have the money to blanket your market, you will want to choose keywords that do not have much competition. This way, you can get keyword terms that deliver traffic to your site for less money. As I write this, to get the number 1 position on the keyword “fast diet” you would have to pay $6.26. However, there are a wide variety of keywords going for $0.05 Adword’s minimum amount. These include “your weight loss” and “lose weight metabolism.”
Finally, it is important with any Search Engine PPC campaign to constantly test and tweak your ads. You need to know what ads are being clicked on and what ads are converting. You can use the Google analytics program to tell you this.
You can make a fortune or lose your shirt on Search Engine PPC so learning everything about the system is important before you commit your hard earned dollars.
Ready To Maximise Your SEO Exposure?
Oct/09N/A
Tired of pouring valuable time and money into your Google SEO campaign only to find that it gets your business nowhere, and fast? With Google being the mega-giant of the online search world, it’s easy to believe that the world of search begins and ends there. While many beginner marketers spend the majority of their resources on Google, and minimize their commitments elsewhere, the smartest marketers are focusing on the SEO possibilities that other search engines can provide, and actively ignoring Google entirely.
How can this possible help your business? With Google playing such a pivotal role in online search, it’s not difficult to think that it’s the most important place for your business to be. While it’s a highly valuable search engine to rank on, it’s not the end of the world for your business to go somewhere else. With Google being so massively competitive, you can often get a better ROI on other search websites, and with less effort and expenses you can easily dominate the online search rankings and maximise your conversions.
Ever used Yahoo and Bing? Or course you have. While they’re not the giant search engines that Google is, they have impressive market share and a loyal base of searchers that continually use them. Not only this, the non-Google search engines often have higher converting traffic, significantly different demographics, and an audience with remarkably higher disposable income than most of the Google-sphere. If you want to truly target the most important customers, it’s often best to look outside of Google.
This free report explains both the reasons to look outside of Google for your search engine optimization campaigns, the benefits that other search providers can offer, and the best way to get around search engine loopholes and rules. When you need to build a great SEO campaign, it’s often best to be original and remarkable. By pushing your resources outside of Google, you can achieve just that. Don’t run with the crowd, have your marketing campaign stand out on its own and lead your business to massive online earnings. This free report explains all you need to know, and is concise and easy for any marketer to read.
Click Here To Download Your Free SEO Loophole Report
These same strategies have been used to gain number one rankings on Yahoo, Bing, and other leading search engines. Whether you’re a small time marketer or a giant of the internet marketing world, you can produce massive conversions and long-term customers simply by appealing to different search demographics outside of Google.
Click Here To Download Your Free SEO Loophole Report
